Values

Integrity
“Integrity as a concept has to do with perceived consistency of actions, values, methods, measures, principles, expectations and outcomes” - Wikipedia. It means we do what we say. Simple.

Excellence
We believe in adding value to what already exists. If we are doing what ten other people in the marketplace are, there is no reason for us to exist. Excellence, at I Marketing, is the attitude of doing things far better than what is generally expected. That is often reflected in the quality of our services and pricing.

Simplicity
We simplify everything we can, to the maximum extent possible. We deal with complicated problems everyday - only with the ultimate aim of providing simplified yet the most effective and efficient solutions to our customers.

Customer Education
"Ultimate value addition a company can make to its customer is to pass on their knowledge to him/her". It is with this belief that we like to share whatever little we know about marketing, technology, internet.

Techno-logic
Many a times, technology is developed/used because some geek finds it exciting, because it's "cool", or just to prove that someone has the capability. We do not work like that (with due respect to geeks). Technology, for us is just an enabler. It should help accomplish tasks more efficiently. If it doesn't, there is no reason for it to be used. All the technology that we develop is goal-oriented. That's the only logic we apply to any technology we employ.

Transparency
Like Kurt said, "We'd rather be hated for what we are than loved for what we are not". We are what we are. If you love us, great, thanks! If you hate us, we hope we're still worth your constructive criticism.

Continuous Improvement
We believe in continuous improvement. We compare ourselves with what we were yesterday to measure how far we've come. Of course we learn from the external environment too. But we are never satisfied with just beating our competitors. Our achievement lies in beating ourselves everyday (and in doing so we almost always beat the competition by huge margins:)

Humility
We realize every second that a lot of people, situations and events have contributed to where we are. We are grateful for that.