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Mobile Marketing
Mobile phones have become a popular medium of communication for marketers.
It includes:
SMS
- Sending text messages
- Receiving text messages
- Interaction via text messages (Polls, Contests, Discount Coupons, etc.)
- Alerts via text messaging
VOICE
- Sending voice messages
- Receiving voice feedback
BLUETOOTH
- Two way communication through Bluetooth
Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in India.
- Penetration of mobile phones has increased exponentially
- Greater attention span
- Cost effective
- Immediate response
In short, REACH + ATTENTION – COST = ROI
Example
Lets say you Send 100,000 SMSes
Assume you get (only) 1% responses = 1000 inquiries
Still you got 1000 inquiries for 7000 Rupees
That is: 7 Rs. per customer
Plus rest 99000 people will know your company's name because they read SMS more carefully than any other Ad.
This example is a very conservative estimate of the power of SMS Marketing.
Most popular mobile marketing tools are sending bulk SMS and Short-codes.
Bulk SMS (SMS Marketing)
- Sending promotional messages to a large audience
Short-codes
- Providing the target audience with a easy way to contact/get more information
- Example: SMS HELP to 56070
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- Mobile Marketing Association (MMA) rated India and China as most attractive in the region for mobile marketing solutions.
- The only medium which can generate interest as well as produce sale
- India, fastest growing mobile phone market (Rediff)
- SALE, Offers, Discounts etc
- Status Updates for - purchase, repairs, delivery etc
- Greetings - Festival, Birthday, Anniversary etc
- Announcements - Openings, Launch etc
- EOD sales figures to the Managers /coordinators
- Conduct SMS based surveys with the customers
- Thanking the customer for their purchase at the store
- Sending Fashion Tips
- Important Announcements to the store staff
- Special Offers
- New Packages
- PNR number / Ticket Number
- Flight / Bus Delays
- Cancellations
- Booking status
- Weather information
- Promotions
- Send exam results
- Inform parent/students about Institute's achievements/awards
- Update parents on holidays
- Fees Payment reminders
- On a heavy rainy day, etc - school closure alert
- Announcement - Parents day, Annual Day, Picnic etc
- Any delays or issues with school bus service
- Promotional campaigns
- New property arrival
- Reminder for installments / payments
- Reminders to tenants rent, overdue etc
- New property launch etc
- Internal advertisement of rental / salable property
- Tips & Advice
- Industry news
- Transaction details
- Market summary
- Government Policy & impacts
- Promotional campaigns
- Event update
- Renewal reminders
- Invitations
- Elections
- Competitions
- Promotional messages
- Internal communication to employees
- Recruitment advertisements
- Salary notification etc
- Event updates
- New offers
- Improved communication
- Promote events
- Cross sell products
- Health tips
- Managing Blood & Life saving drugs requirements
- Inform status of medical reports for collection
- Reminders for every check-up routine
- Send confirmation on appointments
- Updating doctors on time to time
- Service Reminders
- New Vehicle Launch - Test Drive Invitation
- Promotional Offers - on sales, parts & service
- Insurance, RTO reminders
- Festival, Birthday, Anniversary Greetings
